June 23, 2015

Land Rover celebrates 67 years with 'Defender 2,000,000'

Celebrating 67 years of iconic Land Rover production, a unique vehicle has been built to commemorate the UK production of the two-millionth Series Land Rover and Defender.

With a bespoke design and an all-star cast of special guests helping to complete the momentous
build, 'Defender 2,000,000' has been created to be a fitting tribute to almost seven decades of Land Rover production in the Solihull plant, UK.

In December 2015, collectors and Defender fans will be given the opportunity to own this unique piece of Land Rover's history when it is auctioned by Bonhams. Reflecting Defender's heritage, all proceeds will be donated to Land Rover's humanitarian and conservation partners - the International Federation of Red Cross and Red Crescent Societies (IFRC) and the Born Free Foundation.

"Over 67 years, the Series Land Rover and in turn Defender has been the transport of choice for explorers, charity organisations, farmers and even royalty. Throughout history it has helped pioneers to reach the unreachable. What started life as an agricultural workhorse has transcended the automotive world to become a worldwide design icon. I was honoured to join the production line team in Solihull to help build this unique vehicle. It was a special experience which will no doubt become a fond memory," said Dr. Ralf Speth, Chief Executive, Jaguar Land Rover.

"The auction of this milestone vehicle is an opportunity to own a piece of Land Rover's history, as Defender enters its final phase of manufacturing in Solihull. Giving people the chance to buy this truly distinctive Defender to raise funds for the IFRC and Born Free Foundation is a suitable way to celebrate the role that Defender has played in supporting our humanitarian aid and conservation partners over the decades."

Robert Brooks, Bonhams Chairman, added, "Bonhams and Land Rover are quintessentially British brands, and so we are delighted to be auctioning the two-millionth Series Land Rover and Defender on December 16, at our global headquarters in New Bond Street. It's an honour to offer this landmark vehicle and I've no doubt there will be some spirited bidding."
The 'Defender 2,000,000' vehicle features a plethora of distinctive finishing touches. A map of Red Wharf Bay - where the design for the original Land Rover was first drawn in the sand - is engraved into the aluminium fender, which contrasts with the exterior Indus Silver satin paint. A unique 'no 2,000,000' badge sits on the rear of the vehicle, which is mirrored on the interior console. The design is finished with Santorini Black wheels and wheel arches, roof, door hinges, grille and mirror caps.

Inside, the leather seats also feature the 'Red Wharf Bay' graphic and 'no 2,000,000' logos have been stitched on the headrests. A bespoke aluminium plaque, signed by everyone who helped to assemble the vehicle is fitted to the driver's seat plinth. On the front and rear, S90 HUE registration plates - a reference to the first ever pre-production Land Rover, registration 'HUE 166' - complete this one-of-a-kind Land Rover Defender.

Production of the original Land Rover Series I began at the famous Lode Lane facility in 1947 ahead of its launch at the Amsterdam Motor Show on 30 April 1948. Since then two-million examples of the Series I, II III and Defender have been produced at Solihull.


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