Andrew Cullis will lead the team responsible for all Skoda brand and product marketing
communications in the UK. His remit covers media planning and buying, advertising, digital, retailer support, events and sponsorship.
Cullis has a wealth of experience in the automotive marketing world, having been Marketing Director at Hyundai UK for the past seven years. Before this, he held various roles in brand and product marketing and PR for both Vauxhall and Citroen.
"Andrew joins the brand at an exciting time. Skoda UK has become known for its award-winning national and local marketing, which has helped to transform our image and increase awareness of the brand, and Andrew has the right credentials to take Skoda further still," said Alasdair Stewart, Skoda UK Director.
Andrew Cullis added, "I'm looking forward to adding to Skoda's growth in the UK. With fantastic new models, such as the award-winning Fabia and Superb, we've got the right products for the market, and to help drive the brand forward."
Meanwhile Heidi Cartledge's new position as Head of Customer Quality and Network Development will see her leading a team to deliver an even better brand experience for Skoda customers through developing the network, the retail experience and putting a relentless focus on customer satisfaction.