March 30, 2012

Motodays and Honda together for Italian SBK rounds

Honda’s CBR1000RR will be the star of a new partnership between the Motodays Fair in Rome and the Honda World Superbike Team after an agreement was signed between the two parties.

Motodays will partner the team and its two riders, Jonathan Rea and Hiroshi
Aoyama, at the three Italian rounds (Imola, Monza and Misano) of the 2012 World Superbike championship.

Motodays branding, featuring the dates of the 2013 fair (March 7-10), will appear on the bikes’ fairings. Held at the Fiera di Roma, the event will mark the fifth-edition of one of the fastest-growing motorcycle exhibitions in Europe.

Carlo Fiorani, Superbike Manager at Honda Motor Europe, said, “We are delighted to receive this support from Motodays after the spectacular success and growth of the event in recent years.

“It is one of the few motorcycle fairs in Europe,” he continued, “where visitors can see, ride and buy the model of their dreams, which, of course, we hope is a Honda!”


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