March 25, 2012

‘Undercover Boss’ delivers another new customer for Isuzu Truck

Swindon-based parcel and pallet delivery company UK Shuttle are the latest company to switch over to the Isuzu brand following the appearance of Nikki King on the C4 ‘Undercover Boss’ programme last year. The Isuzu Forward N75.190 4x2 curtainsided
rigid that joined
the 25-strong transport fleet at UK Shuttle at the end of 2011 is the first Isuzu truck to be purchased by the Swindon company, who were suitably impressed by Nikki’s unique approach and commitment to customers.

“To be honest, we hadn’t got Isuzu on our radar when we were looking at new 7.5-tonners but, after seeing Nikki’s passionate television performance, we felt compelled to include Isuzu on our purchasing list for the first time. The wisdom of that decision is clear for all to see as our first Isuzu has given us the payload we expressly wanted as well as achieving significantly reduced fuel consumption in comparison to the vehicle it has replaced,” said UK Shuttle’s Chairman Bryan Rose.

The new Isuzu 7.5-tonne rigid at UK Shuttle will operate as part of its TPN ('The Pallet Network') fleet, the UK’s leading palletised freight distribution network, offering next day and 48-hour pallet collection and delivery services all over the UK.

The debutant Isuzu 7.5-tonne rigid was specified with the manufacturer’s popular Easyshift automated transmission. It was fitted with a curtainsided body and features a rear tuckaway tail lift. UK Shuttle is looking to run the vehicle for a five-year working life, covering in excess of 50,000 miles per annum.

“The degree of interest in our products as a result of the C4 ‘Undercover Boss’ television series has been very flattering. In addition to the large number of e-mails and messages immediately following the programme going ‘on air’, the subsequent reaction to its content shows that operators clearly relate to our unique approach to customer care. So much so it’s now starting to influence vehicle acquisition policy,” said Keith Child, Marketing Director at Isuzu Truck UK.

“Obviously we are delighted to welcome new customers, such as UK Shuttle, to the Isuzu fold for the first time and we’re confident that they will benefit from the proven operating benefits of the Isuzu 7.5-tonne model range,” he added.


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