March 28, 2012

Unlock a Ducati Monster with Shell Advance

Shell Lubricants has announced the launch of a unique and exciting campaign exclusively for its customers with its range of motorcycle oils - Shell Advance. Aptly titled - 'Will your lucky key unlock a Ducati', this promotion offers a never before opportunity to its customers to win a Ducati Monster 795 , along with a host of other gifts on offer like
assured cash or 12 other bikes. To win a chance, customers need to purchase a pack of Shell Advance AX5 (900 ml or 1L), scratch the label and a lucky few who get an exclusive key need to sms the unique code on the key to 58888. This offer is valid till June 30, 2012.

"Shell Lubricants has always strived to offer unique experiences to its customers through its promotions and initiatives. This latest Shell Advance promotion builds on the success of the past two years. 2009's 'Can You Keep Up with Me?" and the 'Shell Advance Seven Riding Wonders of the World' have helped to bring Shell Advance closer to bikers. This years' 'Will your lucky key unlock a Ducati' promotion will give more reasons for bikers to try Shell Advance in their engines," said Nitin Prasad, Country Head - Lubricants, Shell India Markets Pvt. Ltd.

Shell Advance's latest campaign is a path-breaking initiative as no brand in this category has ever offered a Ducati Monster 795 or 12 other bikes as a part of promotional campaigns.


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