April 27, 2012

Ferrari is a leader on social networks; First on G+ and 8-million fans on Facebook

Ferrari is the main protagonist even on social networks. This fact is confirmed by the numbers - the brand of the Prancing Horse is the leading player in the automotive sector and the most popular in the general classification. A couple of days ago the Facebook
page passed the goal of eight-million fans, and, to celebrate, Ferrari commissioned a special video of the 458 Italia 'drawing' the number 8,000,000 on the steering pad at the Fiorano race track, which was dedicated to every one of them.

The growth of the Google network G+ is another success for Ferrari - here the Prancing Horse holds first position with over half-a-million fans, a number, which has grown tenfold in the first quarter of 2012. But there is even more: the Ferrari brand, which has been present for a short time on one of the most important social networks in China, Weibo, has immediately turned into the most popular of its segment.

Whether it is for the road cars or the racing cars, the worldwide popularity of the brand is confirmed every day, even online.

The fans from the Prancing Horse don't just click on in traditional Ferrari markets such as the USA, Great Britain, Italy and Spain, but also in huge numbers in emerging countries such as India and Brazil, travelling virtually to Maranello from places as far as Tonga, Samoa and Vanuatu, as well as from places facing difficult times such as Afghanistan and Libya, or culturally different places like Iran.


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