May 08, 2012

All-new Focus lifts Ford China sales up 24 per cent in April

Strong demand for the all new Ford Focus lifts Ford China’s April sales by 24 per cent.

Sales of the all-new Ford Focus topped 9,400 in its first few weeks on sales last month, bringing Ford China’s April wholesale total to 54,881, a 24 per cent increase from April 2011.

“The all-new Ford Focus is a winner on so many levels,” said Dave Schoch, Chairman and CEO of Ford China. “It is dynamic and sporty inside and out, it is loaded with new technology including Mandarin voice-recognition connectivity, it gets great fuel economy, it is one of the safest vehicles on the road, and it is priced to offer incredible value for money. We are delighted to add the new Focus to our lineup in China and look forward to bringing more great vehicles to Chinese customers that they want and value.”

The all-new Ford Focus is the first of 15 new vehicles Ford and its partners are bringing to China. The all new Focus is built on Ford’s global c-platform and offers Ford’s global technologies and attributes, customised in China for Chinese consumers, like Mandarin Sync voice command.

Ford’s passenger car partner Changan Ford Mazda Automotive Ltd. (CFMA) launched the all-new Focus in April. CFMA began producing the new Focus in a new facility and announced its price range of RMB 119,900-169,900 (US$ 19,000-27,000) at Auto China in Beijing.

CFMA sold 34,108 Ford brand wholesale vehicles this month, an increase of 30 per cent from April 2011.

Jiangling Motors Corporation (JMC) Ford's commercial vehicle investment in China, sold 20,773 wholesale vehicles this month, an increase of 16 per cent from April 2011.

Ford China has sold 176,274 vehicles year-to-date in China.


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