May 12, 2012

Vito Sport hits top ten in Facebook response rate

According to the SocialBakers Social Media Report for April, the Mercedes-Benz Vito Sport Facebook page ( has been ranked in the top ten UK brands by response rate.

Response rate is calculated as the number of page administrator
responses made to user-generated wall posts, divided by the total number of user-generated posts. The Vito Sport Facebook page, which had a fantastic response rate of 71 per cent in April 2012, is the only vehicle manufacturer brand in the UK to be in the top ten for this category.

The Vito Sport Facebook page has almost 19,000 fans and regularly offers followers exclusive competitions, video and picture content and Facebook takeovers from leading mountain bike champions who are sponsored by Mercedes-Benz Vito Sport, giving biking enthusiasts the opportunity to interact with their sporting idols.

“We are delighted to be ranked so highly for Facebook page response rate in the UK. We work hard to keep our fan-base updated and entertained with exclusive content and make it our mission to be the best van Facebook page in the UK," said Kevin Ferris, Van Marketing Manager at Mercedes-Benz UK.

“It is very important to us to engage and enter dialogue with our communities and this ranking demonstrates our passion and commitment to social media and interacting with our fans.”


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