June 08, 2012

Mission Red Planet for the World Ducati Week

Shell Lubricants has come together with Ducati Corse for the World Ducati Week. This is a road trip from Dubai to Italy where, Sundeep Gajjar, a motorcycle photo-journalist from India, rides a Ducati MultiStrada across seven countries to reach the World Ducati Week in Italy.
It is sponsored by Shell Advance, the motorcycle oils with RCE technology that gives your bike the responsiveness you can hear. This ride was flagged off in Dubai on May 19, 2012 among much fanfare.

Sundeep is a photographer and Founder of India's largest motorcycling community and is travelling through Iran, then cross Turkey, Bulgaria, Romania, Hungary and Slovenia to reach World Ducati Week 2012 in Italy on June 22.

The technical partnership between Shell and Ducati Corse, a subsidiary of Ducati that deals with the firm's involvement in motorcycle racing, is a strategic relationship in which both parties embrace product development. The programme is extensive, covering technical support and consultation, plus product development and provision of tailored Shell Advance racing lubricants and Shell V-Power racing fuel. This technical partnership has been developed over the past 11 years and has become one of the strongest within the motorcycle world having produced six World Superbike Riders' Titles and nine Manufacturers' Titles. In 2003 Shell joined Ducati in the pinnacle of two-wheeled motorsport racing, MotoGP, and in 2007 gained their first Riders' World Championship, the first time a non-Japanese manufacturer had won for 33 years. At the core of this relationship lies a common passion for technology.

Shell Lubricants, is running a unique and exciting campaign exclusively for its customers with its range of motorcycle oils Shell Advance. 'Will your lucky key unlock a Ducati', the Shell Advance promotion offers a never before opportunity to its customers to win a Ducati Monster 795 , along with a host of other gifts on offer are 12 other bikes to grab. To qualify, customers need to purchase a pack of Shell Advance AX5 (900 ml or 1L). This offer is valid till June 30, 2012.

World Ducati Week is a natural extension to the 'Will your lucky key unlock a Ducati' campaign which was a path-breaking initiative as no brand in this category has ever offered a Ducati Monster 795 or 12 other bikes as a part of promotional campaigns.


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