September 06, 2012

Mitsubishi Motors North America reports August sales, down by 46.8 per cent

Mitsubishi Motors North America (MMNA) reported August 2012 sales of 4,249 units, down 46.8 per cent compared to August 2011.

Outlander Sport continues to be Mitsubishi's top seller in the US, and the month's sales total includes the initial sales of the 2013 Outlander
Sport, which began production in Normal, Illinois in July.

"Customers continue to be attracted to the Outlander Sport's mix of style, performance, and fuel efficiency," said MMNA President & CEO Yoichi Yokozawa. "We expect sales of the Outlander Sport to be further fueled by our 'Unpretentious' marketing campaign, which began over the Labor Day weekend."


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