September 16, 2012

Vauxhall Motors Adam exhibited at London Fashion Week

Fred Butler, Louise Gray and James Small display their very own Adam designs outside the home of Vauxhall Fashion Scout, Freemasons' Hall, Covent Garden from September 14-18, 2012.

The cars are exhibited ahead of the Vauxhall Adam's global debut at the Paris
Motor Show towards the end of the month, where its price will be announced and official order books opened to customers. Adam launches in the UK for early 2013.

The designers have collaborated with Vauxhall Motors on 'Adam Journey's' which sees them filmed on their creative journey to reflect and complement the different launch personalities, Adam Jam (unconventional/fashionable), Adam Glam (elegant/sophisticated) and Adam Slam (energetic and sporty).

A conceptual film entitled 'Adam Journeys' showcases Fred, Louise and James' designs, and an intimate 'Making Of' film offers an insight into the process. Each designer has a mentor, James Small is joined by Kim Jones, Men's Style Director at Louis Vuitton, Fred Butler is joined by Diane Pernet, Founder of a Shaded View of Fashion Film Festival and blogger, and Louise Gray is joined by Richard Sloan, stylist and fashion consultant who also styles her shows. 

ADAM&LOUISE: 'Adam Jam' suited Louise Gray's bold and quirky style and its personality very much informed the selection of raw-cut materials Louise has chosen to create curtains of ragging over the front window screen and rear window. Foil-printed silk crepe, glitter-print netting and rubber-printed holographic sequins, jostle alongside inky blue chiffon, featuring large oversized sequins, navy PVC, yellow leather and vibrant blood orange spot-printed cotton, in a beautiful array of textiles, creating a Carnival and celebratory feel, reinforced by giant heart shaped red Latex balloons strapped to the roof. 

ADAM&JAMES: 'Adam Glam' depicts a sleek and luxurious personality, and fits with James Small's elegant menswear and love of intricate print. He has wrapped the car in a black and pink graphic that fuses tiger camouflage with an overlaying paisley pattern. He has cleverly used a complementary colour to highlight Adam's signature floating roof, by keeping it solid and glossy. He felt a camouflage would work well with the contours of the Adam.

ADAM&FRED: 'Adam Slam' perfectly epitomises Fred Butler’s daring character with its street-led personality. She has incorporated a colour palette of primary colours, lilac and mustard into the Dibond coloured-aluminium geometric sculpture she has created in modular sections to adorn the front and rear of her Adam. She describes her organically growing form as 'Car Couture'.

"Working alongside Louise, James and Fred has seen automotive and fashion design merge. As designers we all create ideas but are also challenged by different rules and lead times. The Adam Journeys project has provided an insight as to how we can work alongside such talent. We're proud to present Adam Journeys," said Niels Loeb, Chief Designer, Exterior, Vauxhall Motors.

The Adam is Vauxhall Motors new chic, small, urban car. The Vauxhall Adam offers unlimited personalisation through the choice of exterior and interior colours, roof colours, decors and various headliners including an LED lit, 'starlight' roof trim. The Vauxhall Adam will be available in three different trims.

Visitors to the Vauxhall stand at the Paris Motor Show (Hall 5.2 stand 501) will find an impressive display of Adam's representing just some of the many combinations available. Interactive stations will allow visitors to create their very own Adam and explore the virtually endless customisation possibilities at the touch of a button.

ADAM Journey's will be screened at Vauxhall Fashion Scout on September 18, 2012.


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