October 21, 2012

BMW Group Design secures a hat-trick in the German Design Award 2013

The winners of the German Design Award 2013 have been announced. The German Design Council's panel of experts selected the most outstanding designs for this 'prize of prizes' and conferred its award on BMW Group Design three times for the BMW 6-series
Convertible, the BMW 1-series and the Husqvarna Nuda 900 R. This year's German Design Award ranked the elegant BMW 6-series Convertible among the winners in the 'Transportation and Public Space' category. Further honours went to the BMW 1-series and the Husqvarna Nuda 900 R, which received a special mention for their particularly outstanding design aspects. The award ceremony will be held on February 15, 2013 during the Ambiente international consumer goods fair in Frankfurt.

Due to its goal of setting innovative design trends with an international impact, the Design Council enjoys broad resonance for its German Design Award which, after just two editions, already ranks as an important yardstick for design trends and added brand value in Germany. The business and design worlds commend the initiative as an enhancement to publicising the German design scene and corroborate the Design Council's approach by their active involvement. More than 1,500 submissions were presented to the international panel of experts in Frankfurt am Main on August 16-17, 2012. The 30-strong jury of the German Design Award 2013 comprises design experts from a range of areas. Hailing from business, academe and the design industry, they are acknowledged authorities in their fields.

The aim of the competition is to identify, publicise and reward innovative international design trends. Eligibility for nomination for the German Design Award is limited to products that are both forward-looking and marketable and whose market launch was within the previous five years. Prototypes and concepts are likewise eligible. For 2013, the Design Council has divided nominations into ten new categories in a structural expansion of the competition. In addition to 'Transportation and Public Space', the categories include 'Interactive User Experience', 'Working Spaces', 'Audiovisual and Digital Media' and 'Lifestyle'.

This year's German Design Award marks the second time that these three models have won a prize for their outstanding design qualities. In 2012 the BMW 1-series secured a first place in the iF Product Design Award; in the red dot award 2012, the Husqvarna Nuda 900 R earned the ultimate seal of quality - the 'best of the best' - for its minimalist and exhilarating design; and the BMW 6-series Convertible had already won over the judges of the internationally renowned Good Design Award 2011.


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