October 15, 2012

Daimler expands its truck family in India: Start of production for new BharatBenz models

Following the market launch of its heavy-duty trucks two weeks ago, the Daimler Trucks subsidiary Daimler India Commercial Vehicles (DICV) has now reached another milestone by starting production of its medium-duty trucks (9- and 12-tons). The BharatBenz vehicles are
manufactured at the Chennai production facility in Southern India, which was inaugurated in April of this year.

"The start of production of our new BharatBenz vehicles is right on schedule for our truck model offensive in India. Along with our Indian heavy-duty vehicles, these trucks, which are based on the successful Fuso Canter and Fighter platforms, represent another step in the implementation of our multi-brand modular strategy," says Andreas Renschler, the Daimler Board of Management member responsible for Daimler Trucks and Daimler Buses. The Indian brand's heavy-duty models are based on the Mercedes-Benz Axor, but have been completely redeveloped, which also applies to the medium-duty trucks. In addition, BharatBenz products have a localization rate of 85 per cent.

Until 2014, DICV aims to launch a total of 17 truck models weighing between 7- and 49-tons. The vehicles are especially designed to meet the rising customer requirements in India, where the demand for high-quality yet economical trucks in the modern domestic segment will increase in the coming years.

"We are able to offer an attractive mix of products to our customers. The rising fuel costs are becoming an issue in India, which is why truck customers want vehicles that are fuel-efficient as well as reliable and robust. Overall, our product range offers the best total cost of ownership," said Marc Llistosella, Managing Director and CEO of DICV.

The medium-duty BharatBenz trucks can be used for a wide variety of applications. The vehicles that are primarily used at construction sites or for distribution transportation have an engine output of
140 hp or 170 hp and can, for example, be fitted with refrigeration bodies supplied by body manufacturers. At the same time, the vehicles are at least ten percent more fuel-efficient than comparable products on the Indian market.


Post a Comment

Related Posts Plugin...

back to top