October 20, 2012

NASCAR's Kyle Busch unveils track-inspired Camry Dream Build

Kyle Busch, whose 104 career wins across all three of its top series make him one of NASCAR's top drivers, is now hoping to head to the winner's circle in a different kind of race: the Toyota Racing Dream Build Challenge. Busch, one of four racing stand-outs pitted against
each other in the vehicle-modification build competition, took on a 2012 Toyota Camry SE and remade it into the 'Rowdy Edition' Camry, named for his 'Rowdy' handle on the racing circuit. The Rowdy Edition Camry is all about style and substance.

"Our approach to the build (was) to make a car with the stance, attitude and handling of a road-race car while retaining the functionality of a production Camry," Busch said.

The modifications were carried out at Detroit Speed & Engineering (DSE) in Mooresville, N.C., under Busch's supervision.

Among the body modifications that the Camry received to realise the proper 'Rowdy' image were a hand-formed, custom wide-body kit; custom front and rear belly pans; DSE-designed and fabricated front air splitter and rear air diffuser; and a custom, true dual exhaust system.

"This looks like something we should run at Daytona and Talladega," said Busch.

Since the official 'Rowdy' colors are black, red, and white, they are predominant on both the exterior and inside, where black and red leather Lexus IS F bucket seats were installed to complete the look.

The 'Rowdy Edition' Camry will premiere, along with its competitors in the Toyota Racing Dream Build Challenge, at Toyota's press conference at the Special Equipment Market Association (SEMA) show in Las Vegas on October 30 at 11 AM local time.


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