November 05, 2012

Ford of Britain appoints new Fleet Director

Phil Hollins has been appointed Director, Fleet Operations Ford of Britain, taking over from Kevin Griffin, who has held the role since 2003. Kevin has been appointed Director, Commercial Vehicles Ford of Europe. Both appointments are effective January 1, 2013.

Hollins joined Ford as a graduate trainee in 1985. He held a variety of sales and marketing roles in Ford of Britain before moving to the US in 1994 and then to Ford of Canada as cross vehicle line marketing manager in 1996. Phil returned to the UK as Director - Marketing Ford Credit and he was appointed Director - Dealer Operations Ford of Britain in 1999. His Ford of Europe responsibilities include Director - European Retail Management, in 2002, and his current role as Director - Product Marketing, which he took up in 2010.

Born in Chester, in 1961, Phil is married with two children and lives in Bishops Stortford in Hertfordshire.  He is a keen golfer and runner and supports Chester City FC.

"Phil will be a great addition to our team, he brings a wealth of experience in the global automotive business to Ford of Britain's fleet operations. He will build on the excellent foundations provided by Kevin who has established a highly successful, disciplined approach to all areas of fleet sales that has matched market leading results with solid business returns," said Mark Ovenden, Ford of Britain Managing Director.


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