November 08, 2012

'Golden Steering Wheel' award 2012 goes to the new BMW 3-series

Sixth-generation, fifth triumph - the new BMW 3-series has won the 2012 'Golden Steering Wheel' award presented by 'Auto Bild' and 'Bild am Sonntag'. The latest version of the sports sedan came out top among mid-range and top-range automobiles, thereby
winning this important international automobile award for the fifth time in the history of the model.

Norbert Reithofer, Chairman of the Board of Management of BMW AG, was there to receive the coveted trophy at a festive gala in Berlin. Third place in the 'Convertibles and Coupes' category went to the BMW 6-series Gran Coupe. BMW was also awarded the 'Golden Advertising Steering Wheel'. The jury voted the current BMW xDrive marketing campaign winner of this prize, which was presented to BMW AG Chief Sales Officer Ian Robertson. All in all this made BMW the most successful manufacturer in this year's 'Golden Steering Wheel' competition.

For over thirty years now, the BMW 3-series has regularly been listed among the winners of the 'Golden Steering Wheel'. In fact no other model has received the award more frequently than the BMW 3-series, currently in its sixth generation. The success series began in 1978, with further awards following in 1991, 1994 and 1998. At the same time, the BMW 3-series has become the world's top-selling premium automobile. "I believe the success of the BMW 3-series lies in the fact that it is the founder of the class of sporty mid-range sedans and perfectly epitomises the character of BMW with its dynamic performance, efficiency and aesthetic appeal," explained Norbert Reithofer after receiving the award.


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