November 10, 2012

Mini by Puma Collection: Smart travel companions

Mini by Puma stands for cleverly designed luggage solutions and casual shoe styles perfect for the everyday life in the city. The collection masterfully combines urban lifestyle with sports fashion. The appeal lies in the mix of a clear design language and intelligent functionality.
The whole range of products draws inspiration from the UK - home of the automotive brand.

As of now a range of items, including six bags, one wallet and three sneaker styles will be sold through the Mini Online Shop and selected Mini dealerships.

Innovative bags and luggage for leisure and business
People who are often on the move need their bags to be reliable and stylish. The black leather effect bags in the Mini by Puma collection are sporty, elegant and suitable for both men and women. Contrasting zips and detachable luggage tags in bright lime make the bags particularly eye-catching and give them an extra fashionable edge. Subtle applique logos and shoulder straps inspired by Mini seat belts exude understated style. Union Jack motifs and bulldog silhouettes are small decorative details that give the bags a special British touch.

Mini by Puma attaches great importance to functionality. Cleverly designed interior compartments make the bags ultra-practical for stowing away everyday essentials. Even the luggage tags are multi-functional with hidden zipped compartments and slots for bank cards. Most of the bags have a special zip system that allows their shape and size to be adjusted to suit the user's needs.

The Doctor's Bag is a fashionable reinterpretation of an old classic. The metal reinforcement of the interior makes the bag extra sturdy. Additional features include a padded laptop sleeve and an organizer pocket.

The Weekender Bag, with strengthened base, lives up to its name: This travelling bag can be expanded using zips and snap fasteners, making it a flexible luggage solution for short trips. The bag can be comfortably carried by the shoulder strap or the handle. The versatile Workbag, also adjustable in size, is perfect for a busy working day with its cleverly designed interior compartments, which include a protective laptop slot, an integrated smartphone pouch and two separate pockets on the inside of the closing flap.

Sleek and practical, the slimline Holdall Bag is based on the style of a city shopper. The bag comes with a shoulder strap, handles and smart inner compartments with an extra laptop sleeve. The Shoulder Bag also impresses with its well-organised interior, and its size can be adjusted for extra volume. The bag is simple to open and close with its flap and two leather straps. Due to its classic contours, the Handbag is the perfect addition to any outfit, whether elegant or sporty. This striking compact handbag is adjustable in size and boasts intelligently designed inner compartments.

The Wallet perfectly complements the bag and luggage range, with room for six cards along with three pockets (one big, two small). The yellow exterior zip brings real flair to the wallet's design.

Sporty yet stylish shoes
Sneaker-making know-how meets combined design expertise in the Mini by Puma shoe collection. Both the low-cut and the chukka sneakers are effortlessly stylish with their sleek wild leather look and slimline silhouettes. The sneakers come with either a striking chequer pattern or Union Jack lining. Applique logos on the heel, tongue and sole exemplify the love for detail shared by both brands. As an homage to the UK, bulldogs make an appearance on the inside of the tongue and on a metal rivet on the outside of the shoe.

The black Buckminster Chukka is an absolute must-have for women. The mid-high laced shoe comes with an understated Union Jack pattern on the upper, which can be turned down for an extra fashionable look. The feminine, light-weight English Sneaker is truly eye-catching with its chic broguing. The bright pink laces add a flash of colour to the white shoe.

For the style-conscious man, Mini by Puma has created the minimalistic chukka sneaker Alwyn Mid. This versatile and trendy eight-hole model comes in black and dark green.


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