November 18, 2012

Pudsey's takeover of the Peugeot lion logo

Peugeot and BBC Children in Need have produced a merged promotional stance to bring awareness to their collective association to raise money for disadvantaged youngsters with mascot Pudsey's takeover of the car manufacturer's famous logo, as part of a partnership with
the charity.

For the first time ever in national advertising, Pudsey will replace the Peugeot's lion in a redesigned logo that replicates the car manufacturer's famous lion. The move demonstrates Peugeot's commitment to a partnership with the BBC charity by leveraging one of the most recognisable mascots in the UK.

"Peugeot is extremely proud to partner with a charity as iconic and important as BBC Children In Need. In this, our first year of partnership, we wanted to drive home the message that everyone at Peugeot is supporting the charity and the excellent work they do for disadvantaged children. The Pudsey takeover of the Lion logo perfectly illustrates the emotional association of these two family-friendly brands," said Tim Zimmerman, Managing Director at Peugeot UK.


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