December 04, 2012

Infiniti ranks second among luxury brands in J.D. Power and Associates Sales Satisfaction Survey

Infiniti announced that it has been ranked second overall and among luxury brands in the J.D. Power and Associates 2012 U.S. Sales Satisfaction Index (SSI) Study. Infiniti improved 52 points year-over-year, placing the brand up eight rank positions among all
brands from 2011.

Infiniti attributes its rapid-growth in satisfaction to the concentrated efforts it put forth to touch both prospective and existing customers throughout the entire sales, service and ownership experience. Among those efforts was Infiniti University, an industry-leading retailer education program designed to give front-line personnel from sales and service the tools to succeed with best practices for serving luxury customers in what is an increasingly competitive segment.

"This is an accomplishment that we're incredibly proud of," said Ben Poore, Vice-President, Infiniti Americas. "Infiniti and its dedicated network of retailers are committed to inspiring our customers at every turn. Buying an Infiniti doesn't end when you drive it off the lot. We remain focused on providing the best experience throughout the research, buying and ownership phases and look forward to inspiring our owners and improving even further in the years to come."

Infiniti customers also take advantage of a number of other exclusive benefits and unique programs the brand has put in place to make owners a priority. As part of the Total Ownership Experience, Infiniti drivers have access to complimentary service loan vehicles when warranty repairs are made, roadside assistance and even special financial service offerings for repeat customers.

Finally, Infiniti also offers an industry-leading complimentary concierge, Infiniti Personal Assistant, for the first four years of new vehicle ownership. Putting service at the forefront, Infiniti Personal Assistant offers something unique for each customer. Drivers can speak to a live operator and ask for directions, make reservations, get weather forecasts and movie reviews, even ask for answers to general trivia questions, 24-hours-a-day, seven days-a-week.


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