December 22, 2012

New Kia Sorento wins special award from Total 4x4

The new Kia Sorento has picked up its third Total 4x4 magazine award in a row with a special award for being the 'Most Improved' contender.

Launched in the UK and Europe in September, the Sorento has a long list of improvements including a new platform, revised engines,
enhanced interior quality and a smarter, more modern look.

Total 4x4 have twice previously given the Sorento top honours in the 'Full-Size' category, but this year it just lost out to the all-new Range Rover.

"The Sorento has won its class in each of the last two years, beating a whole range of premium opposition in the process. This year's upgrades move it closer than ever to becoming a premium SUV itself; we didn't have many criticisms of the old model, but Kia has addressed every single one of them," said Editor Alan Kidd.

"The Sorento was already one of the best 4x4s on the market; now it's better than ever, and by a long way. Nothing less than an all-new Range Rover could stop it from completing a hat-trick of class wins, and that says a lot about just how good Kia has become at making world-class 4x4s," he added.

Kia Motors (UK) Limited President and CEO Paul Philpott said, "Sorento has won friends and plaudits throughout its history and we knew just how improved the all-new version is. I am delighted that Total 4x4 continue to agree with us and I don't even mind the fact that it takes something as remarkable as the highly-praised new Range Rover to see us unseated from that top spot."

"Kia's commitment to developing, designing and producing real cars for real people is unquestioned - so I know we shall be looking to win that crown back. And soon!" he added.


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