January 10, 2013

BMW Motorrad achieves 2 per cent increase in 2012 sales; Husqvarna Motorcycles 15.7 per cent up

In 2012 BMW Motorrad supplied 106,358 (previous year: 104,286 units/ +2 per cent) motorcycles and maxi scooters to its customers worldwide, thereby achieving a new all-time sales high. In the month of December deliveries increased as compared to the
equivalent month of the previous year by 43.4 per cent to 6,069 units (previous year: 4,232 units).

The strongest single market in 2012 was Germany once again. 20,516 vehicles remained in the domestic market, around one fifth of all supplies. The second and third largest markets were the USA (12,100 units) and France (10,950 units). Heavily influenced by economic developments, Italy achieved fourth position (10,200 units), having previously been BMW Motorrad's second largest market. Meanwhile Brazil moved its way up to fifth place with 7,442 units. Four models are now produced for the local market by BMW Motorrad in Manaus/Brazil in response to the growing importance of this market.

BMW Motorrad was able to assert its market leadership in Germany, Italy and Spain in the relevant market segment over 500 cc.

Husqvarna Motorcycles 15.7 per cent above previous year
Husqvarna Motorcycles supplied a total of 10,751 vehicles (previous year: 9,286 units/ +15.7 per cent) to the Husqvarna dealer network from January up to and including December. Supplies in the month of December itself totalled 1,267 vehicles (previous year: 1,330 units/ - 4.7 per cent).

The most popular models in the single-cylinder sports segment (enduro, supermoto, motocross) were the 250/310 cc (2,758 units) and the 449/511 cc (1,627 units).

In the segment of motorcycles designed for on-road use, 1,936 of the models Nuda 900 and Nuda 900R were supplied as of December, as well as 1,321 of the models TR 650 Terra and TR 650 Strada.


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