January 15, 2013

First Vauxhall Adam rolls-off Eisenach production line

Vauxhall and sister company Opel celebrated the official start of Adam production at its plant in Eisenach, Germany. Steve Girsky, GM's Vice-Chairman and GM Europe's President, declared that the first Adam off the line marked a 'new era' for Vauxhall/Opel.

"Adam is the most flexible car in its class, with 61,000 exterior variations and 82,000 different ways to 'design' the interior. And it was this flexibility," said Deputy Chairman of Opel/Vauxhall's Management Board, Dr. Thomas Sedran.

"Whoever orders an Adam today can be quite certain that they won't see an identical car. Almost every Adam will be unique - that's how extensive the diverse range is that we are building here. The highly qualified Eisenach team as well as everyone in the company who has worked on this project can be proud of this day."

Opel/Vauxhall has invested 190-million euros to be able to produce the Adam at Eisenach, in addition to the current Corsa, the company's biggest-selling car in the UK.

The first Adam was driven-off the line at Opel/Vauxhall's Thuringia factory by Steve Girsky, accompanied by 2009 European Athletics Indoor Champion, Ariane Friedrich.

First Adam will reach UK showrooms on March 8, with buyers benefitting from Vauxhall's class-leading lifetime warranty.


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