January 24, 2013

Ford Fiesta is Europe's best-selling small car in 2012 with one sold every two minutes

Consumers bought a new Ford Fiesta every two minutes on average last year, make it the best-selling small car in Europe, according to automotive data intelligence provider Jato Dynamics.*

Ford last year sold 953,174 cars in the 30 European markets monitored by
Jato, including 306,405 Fiestas. Ford recently announced that during 2012 more than 1.4-million Ford vehicles were sold across all of the 51 European markets in which it operates.

The Fiesta also was the best-selling B-car (sub-compact) globally for the first nine months of 2012, with more than 560,000 Fiestas sold worldwide, according to the latest Polk new vehicle registration data.

"The Fiesta had a fantastic 2012, both in Europe and across the world," said Roelant de Waard, Vice-President, Marketing, Sales and Service, Ford of Europe. "This iconic car has come to define what customers desire from a small car - style, quality, efficiency and great technology."

Ford has sold more than 15-million Fiestas worldwide since the vehicle first went into production in 1976. The Fiesta now has been the top-selling small car in Europe for three out of the past four years. During that period, more than 1.7-million Fiestas have been sold in Europe and 2.1-million globally.

The UK was the most successful European market for Fiesta in 2012, with 109,250 vehicles registered according to Ford figures. Across Europe, frozen white proved the most popular paint colour among Fiesta customers.

* Jato Dynamics results are based on information provided by Jato Consult, the company's bespoke consulting service. Figures are based on 30 European countries.


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