January 08, 2013

Jaguar Land Rover UK sales up by 19.17 per cent in 2012

Jaguar Land Rover UK sold 68,586 cars in 2012, up 19.17 per cent on 2011 with both brands retailing more vehicles in 2012 than in the previous year and Land Rover registering its best ever sales year in the UK.

The Land Rover brand sold 54,480 vehicles in the UK,
up almost 25 per cent on the previous year and taking a 27 per cent share of its market segment.

The success was driven by the first full year of sales for the Range Rover Evoque, which retailed 18,119 UK units making it Land Rover's biggest selling product in this market.

The Land Rover Discovery continued to sell well with sales up 7.4 per cent and the brand's flagship product, the Range Rover, posted an excellent performance for its run out year by retailing almost 4,000 units. First customer deliveries for The all-new Range Rover begin this month with many dealers reporting full order books for the next nine months and beyond.

UK registrations for Jaguar vehicles increased 2.4 per cent to 14,105 units, despite increasingly competitive market conditions. The revised Jaguar XF saloon led the charge with a 10 per cent increase in sales compared to 2011. The XF outperformed the segment by some margin and its 22 per cent market share puts it ahead of the Mercedes Benz E-class and Audi A6 in terms of sales volume.

Sales of the recently introduced XF Sportbrake derivative are also off to an impressive start, securing 11 per cent market share in December with further growth predicted in 2013.   

The Jaguar XJ luxury saloon also performed solidly in a segment, which, overall, reduced by over 10 per cent in 2012. With a market share of almost 21 per cent, the Jaguar XJ claims the number two spot in its segment, comfortably outperforming the BMW 7-series and Audi A8. The Jaguar XK also continues to hold its own against a raft of new competitors by notching up 26.5 per cent market share.

It's a positive 2013 outlook for Jaguar in the UK with a full year of XF Sportbrake sales, the launch of the XFR-S saloon and the highly anticipated F-Type two-seater sports car. Despite only being shown in public twice, UK dealers are reporting a very encouraging start for F-Type in terms of interest and deposits taken.

"2012 was a successful year for Jaguar and Land Rover in the UK despite an increasingly competitive market. We look forward to building on this performance in 2013 with the introduction of more new products - including the all-new Range Rover and the Jaguar F-Type," said Jeremy Hicks, Jaguar Land Rover UK Managing Director.

"Our product portfolio is becoming stronger each year as we respond to the needs of the market and introduce additional derivatives and engine options as well as all-new vehicles."

"Both brands are supported by two of the best dealer networks in the UK and our corporate business is growing. This is certainly an exciting time to be leading the Jaguar and Land Rover brands in our home market," Jeremy further added.


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