January 11, 2013

Mercedes-Benz launches 'Merconomics' - measures to enhance affordability and ownership experience

Mercedes-Benz India launched 'Merconomics', a comprehensive set of measures to further enhance affordability and customer delight. 'Merconomics' includes measures that enhance affordability during purchase of a Mercedes-Benz and makes the Three Pointed Star
closer to reality, for fans and admirers of the brand.

"The bundle of measures rolled-out under 'Merconomics' is comprehensive. It targets the growing set of intenders and potential customers of the Three pointed Star in India," said Eberhard Kern, Managing Director and CEO, Mercedes-Benz India.

Customised leasing solutions like Star Lease have been further refined to offer advantages like zero down payment, low rentals and fixed monthly cost. Reduced monthly outflow, additional line of credit, easy upgrade every three years etc. are additional possibilities. With Mercedes-Benz Financial, various customised offerings have been created within the ambit of 'Merconomics' to ensure that the shift from aspiration towards intention to purchase is enabled. Thus, 'Merconomics' clubs easy finance options along with low cost of ownership aspect for customers.


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