Audi creates unique ice driving experience for India's top business leaders in Davos

Audi provided a unique driving experience to members of the CII Indian business delegation in Davos, Switzerland. India's best-known C-suite executives were given an exclusive opportunity to experience the unparalleled safety and luxury features of the Audi
A8 and the sporty and progressive, Audi S4 Avant at the Audi Ice Experience at the Seepromenadein Davos.

Business leaders from India Inc who participated at the exclusive Audi Ice Experience included Anant Bajaj (Joint Managing Director, Bajaj Electricals Ltd), Sanjiv Bajaj (Managing Director, Bajaj Finserv Ltd.), Adar Poonawalla (Chairman of Poonawalla Group) and Daljit Singh (President, Fortis).

"The World Economic Forum (WEF) brings together leading personalities from across business, politics and science. As an official partner of the WEF, Audi has the opportunity to demonstrate our 'Vorsprung DurchTechnik' philosophy to these opinion leaders. It is a privilege for Audi India to host some of India's most prominent leaders at the exclusive Audi Ice Experience in Davos and providethem with an exclusive drive of the Audi A8 and Audi S4 Avant," said Michael Perschke, Head, Audi India.

Besides this, the visitors from the ice driving experience could also test drive the Audi R8 Spyder, the Audi SQ5, and the Audi A7 Sportback.

"Since 1987 Audi has been partnering with the World Economic Forum with a fleet of vehicles. This year too the Forum is attaching particular importance to minimising the carbon dioxide emissions,” added Michael.

Posted in: Anant Bajaj,Audi,Audi Ice Experience,Audi S4 Avant,CII,Daljit Singh,Davos,Ice Driving Experience,India,International,Luxury,Michael Perschke,Sanjiv Bajaj,Switzerland,WEF,World Economic Forum