February 14, 2013

Fuso posts 18 per cent global sales growth in 2012

The Asian commercial vehicle subsidiary of Daimler AG, Mitsubishi Fuso Truck and Bus Corporation (MFTBC), has published the sales figures for its Japanese home market and the international export markets.

Fuso has grown global sales by 18 per cent to a total
of 174,600 units sold. With its 'Fuso 2015' growth strategy, Fuso strives to medium-term sales of more than 200,000 commercial vehicles per year in the international markets. With a view to continuing to upward trend, this year Fuso is planning 40 market launches.

"We closed last year successfully with a two-digit growth rate," said Dr. Albert Kirchmann, President and CEO of MFTBC and Head of Daimler Trucks Asia. "With our growth program Fuso 2015, we aim for a medium-term sales target of 200,000 commercial vehicles per year."

Kai-Uwe Seidenfuss, MFTBC Senior Vice-President of Sales and After Sales Fuso, added, "2012 has shown that Fuso has a large growth potential in international markets. For 2013 we strive to continue a strong presence in export markets such as Southeast Asia."

In the international markets outside Japan, Fuso is well represented with 139,600 trucks and buses sold and a sales plus of 15 per cent. Sales were strongly driven by the continued growth in Southeast Asia, the largest export market of the brand, as well as in the Near and Middle East and Africa. Indonesia, in particular, is establishing itself as an important growth market for Fuso, which accounts for about 68,000 trucks sold.
In 2012 Fuso was able to grow not only internationally but also on its Japanese home market. With strong growth of app. 30 per cent, Fuso is selling about 35,000 units in Japan.


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