February 14, 2013

Lexus to host artist's exhibition at Milan Design Week 2013

Lexus will stage a design exhibition in partnership with a world-renowned artist at Milan Design Week in April 2013, where winning designs from the first Lexus Design Award launched last year will also be on display.

Akihisa Hirata, an up-and-coming architect, will create
a space based on the concept of '-amazing flow-'. The space will present a multi-sensory experience of 'flow' through which visitors can see the connection that brings together roads, humans, wind and water as a single entity. The exhibition aims to deliver an amazing experience that will challenge visitors to imagine how the cities of the future will look. Toyo Ito, an architect who has been serving as the judge of the first Lexus Design Award will be supervising this '-amazing flow-' project. The exhibition will take place at central Milan's Museo della Permanente art museum from April 10-14, 2013.

The 10 winning designs from the first Lexus Design Award, which will be on display during Milan Design Week, will be announced on February 28, 2013.

Lexus continues to demonstrate its support of up-and-coming amazing artists that has been evident through the launch of the Lexus Design Award, Lexus Short Films and now the '-amazing flow-' exhibition at Milan.


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