February 24, 2013

Mercedes-Benz Actros wins international design award once again

The iF label is recognised worldwide as a hallmark of excellent design - a cachet that now attaches to the new Mercedes-Benz Actros. This year, 49 experts from the areas of design, industry and education chose their favourites from over 3,000 entries.

The competition
forms part of the 'iF design awards', which are now in their 60th year - organised by the International Forum Design, which is based in Hanover and stages exhibitions worldwide. Each year, the awards for excellent design are presented in the three disciplines 'product', 'communication' and 'packaging'.

The jury spent three days viewing, handling, testing and analysing the entries behind closed doors.

"All award-winning entries are examples of exceptional product design," affirms the statement by the international expert jury. Key criteria are target group appeal and content, design quality and creativity, relevance to the customer, economy, originality and innovation. The winning entries at the 'iF design' awards reflect current design trends and the economic credentials of well designed objects.

"The fact that our Actros has won such an important design award is a magnificent acknowledgement of our daily work," notes Kai Sieber, Head of Design for Mercedes-Benz Trucks & Vans.


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