February 07, 2013

Strong showing for Mercedes-Benz heavy-duty trucks at Brazilian Carnival in Sao Paulo

A strong showing for the medium- and heavy-duty Mercedes-Benz trucks in Brazil at this year's carnival in Sao Paulo, Daimler's subsidiary Mercedes-Benz do Brasil provides five trucks as lead vehicles for the carnival floats. The tradition-rich samba school 'Escola
de Samba Sociedade Rosas de Ouro' sets the stage with the five Mercedes-Benz truck models Atego, Axor and Actros. The carnival show presents the cultural diversity of selected volk festivals worldwide to the public.

"The carnival is a big event in Brazil because it brings together people from different backgrounds. Cultural diversity is important for us and is a daily reality for a global player," said Jurgen Ziegler, President of Mercedes-Benz do Brasil and CEO for Latin America. "With our participation in the Brazilian Carnival parade we are paying homage to our corporate responsibility and the promotion of culture."

This year, about 200 Mercedes-Benz employees and their families take part in the Sao Paulo carnival parade with the samba school.

In addition, Mercedes-Benz do Brasil is sponsoring the carnival costumes for the members of 'Escola de Samba Sociedade Rosas de Ouro'.


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