March 08, 2013

BMW i Ventures announces strategic investment in the largest family mobile app company

The BMW Group continues diversifying its portfolio of innovative mobility services under the brand BMW i. The company's venture capital entity, BMW i Ventures, is announcing a new investment in the mobile technology company Life360. This will increase
the number of mobility services providers which already includes MyCityWay, Park@MyHouse, Chargepoint and Embark. The BMW i Ventures investment in Life360 will expand the company's efforts to increase freedom and safety of mobility for individuals and families.

"I am pleased to announce that BMW i Ventures is making its fifth strategic investment, this time in Life360 - the largest family-focused mobile app, enabling more than 14-million families to stay in sync during their busy lives," says Ulrich Quay, Managing Director of BMW i Ventures, LLC. "Life360 offers a great addition to our portfolio and advances BMW's vision of convenient, safe and efficient mobility. With this investment, BMW and Life360 will explore ways to co-operate on innovative, location-based and integrated services for families. One in-car possibility could be a smooth and seamless navigation to family members in multiple locations."

"We are very excited to announce the investment from BMW i Ventures, and are looking forward to all the ways we can partner to develop integrated services. Life360 has always had a strong interest in the connected car space, and this allows us to explore those ideas like never before," said Chris Hulls, Co-Founder and CEO of Life360.


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