March 20, 2013

Infiniti commits up to $700,000 to Coaches vs. Cancer

To tip-off NCAA March Madness, Infiniti is committing up to $700,000 in support of the Coaches vs. Cancer program, a collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC). The program empowers coaches,
their teams, and communities to join the fight against cancer by participating in awareness efforts, advocacy programs, and fundraising activities to help people with cancer today and to find cures to end the disease tomorrow. With this contribution, Infiniti is the largest corporate supporter of Coaches vs. Cancer.

In addition, Infiniti is donating a set of tickets, along with a travel package for two, to the NCAA Final Four via an eBay auction hosted by the American Cancer Society. The auction runs March 13-20 and is accessible by visiting The winning bid will benefit the Society.

Also for the third year in a row, Infiniti is sponsoring the CBS Sports Bracket Challenge on CBS Sports' website, and this year will send four lucky fans participating in the 'Round by Round' and 'Bracket Challenge' games to the NCAA Division I Men's Basketball finals.

"Infiniti is excited to engage fans during NCAA Men's Basketball, while continuing to support our partnership with Coaches vs. Cancer," said Infiniti Americas Vice-President Ben Poore. "It's a slam dunk for everyone involved, and we thank every fan who participates for helping us donate again to this great cause."

Infiniti will make a charitable contribution to Coaches vs. Cancer each time a fan submits their bracket choices at CBS Sports' website during March Madness (March 17-April 8). Fans with an overall score in the top 10 per cent of each bracket game are eligible and could be selected at random for one of two available ticket and travel package giveaways to the NCAA Final Four, courtesy of Infiniti.

"As the American Cancer Society prepares to mark its 100th birthday on May 22, we are relentless in our efforts to save more lives from cancer," said Gary Reedy, Volunteer Board Chair of the American Cancer Society. "Infiniti's support of the Coaches vs. Cancer program will help the Society in our efforts to finish the fight and make this cancer's last century."


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