April 04, 2013

Ford Thailand announces best-ever March and record first quarter performance

Ford Thailand announced its best-ever performance for the month of March with overall retail sales rising 47 per cent from a year earlier to 4,875 units.

The record month capped the company's best-ever first-quarter performance, as overall sales for January-March
jumped 57 per cent year-over-year to 15,016 units.

Leading the way for Ford is the class-defining all-new Ford Ranger pickup, as the company continues to implement an aggressive delivery plan to fulfill customer bookings. The Ranger posted March retail sales that increased 88 per cent to 2,602 units, and total first-quarter sales that rose 108 per cent to 6,724 units.

"The momentum of the all-new Ranger is continuing to raise its unmistakable profile in the market and drive its popularity even further," said Yukontorn 'Vickie' Wisadkosin, Managing Director, Ford Thailand. "And we're continuing our efforts to serve each customer with delivery of their all-new Ranger as quickly as possible."

Consumer enthusiasm for the all-new Ford Focus helped deliver retail sales of 456 units in March, and pushed first-quarter sales up 175 per cent from the same period a year ago to 1,637 units.

The segment-leading Ford Fiesta delivered another strong performance in March with total retail sales of 1,725 units. The popular Fiesta saw overall first-quarter sales rise more than seven per cent year-over-year to 6,362 units.


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