Hyundai Motor America announces March sales as the second best month in history

Hyundai Motor America announced sales of 68,306 units, down just two per cent versus the best volume month Hyundai ever recorded last year, and up more than 30 per cent over February levels. The first quarter of 2013 was the best in Hyundai's history.
"March felt
just great," said Dave Zuchowski, Executive Vice-President of National Sales. "We definitely benefitted from better inventories of Elantra thanks to the addition of the third shift at our Alabama plant, improved weather conditions in our important Northern markets and more robust retail activity reflecting a steady recovery in consumer confidence. Elantra led the pack with an all-time monthly sales record of 26,153 units, up 33 per cent year-over-year. Sonata Hybrid also set a new all-time sales record with 2,006 sales, up 13 per cent versus last year."

Fleet mix was 17 per cent for the month and stands at 16 per cent for the year, among the lowest in the industry.

"This March was an incredibly strong month for us, the second best sales month in our history, just two per cent below our all-time record from last March," said John Krafcik, President and CEO of Hyundai Motor America. "While our plants continue to stretch to hit our demand levels, we still have one of the tightest inventory levels in the industry. This month, you could see the impact of improved Elantra availability, but our dealers remain constrained on Sonata, which continues as one of the fastest turning mid-size cars in the industry."

Posted in: Dave Zuchowski,Elantra,Hyundai,Hyundai Motor America,International,John Krafcik,March,Sale Report,Sonata,US Sales