April 21, 2013

McLaren Automotive appointed partner of third annual Relais & Chateaux Diner des Grands Chefs

McLaren Automotive announced the inaugural partnership with Relais & Chateaux, the association of the world's finest hoteliers, chefs and restaurateurs for the third annual Diner des Grands Chefs taking place in London on April 22 at Old Billingsgate. The
collaboration with the prestigious event, which gathers together 45 of the most renowned culinary talents from across the globe who will combine their skills to create masterpieces using only British produce, comes as part of this year's celebrations by McLaren of 50 years of ground-breaking innovation and craftsmanship in Britain.

McLaren Automotive will be welcoming the evening's 600 guests of the World Culinary Tour featuring chefs such as Raymond Blanc and Gary Jones with a display of 12C and 12C Spider sports cars. The high performance models will be prominently displayed at the entrance of one of the Capital's iconic buildings which overlooks the River Thames and Tower Bridge. Furthermore, McLaren Automotive has donated a Pure McLaren driving experience to the night's silent auction of 'money can't buy experiences' in aid of the Action Against Hunger charity. As part of the package, the winning bidder will receive one-to-one driver tuition from McLaren GT instructors in a McLaren at one of Europe's most well-known motor racing circuits, including Le Castellet in France and Donington Park in the UK, along with a full hospitality package.

"As a luxury British brand, we are delighted to be supporting the Diner des Grands Chefs during its first visit to London while raising funds towards a highly worthwhile cause. The partnership is an ideal platform to showcase the products engineered by talented individuals who share a passion both for innovation and for creating the very best products in their respective fields, a philosophy seen across our group's 50-year history," said David Brimson, Regional Director Sales and Marketing - Europe, McLaren Automotive.


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