April 09, 2013

Skoda UK posts record March registrations

Skoda's outstanding start to the year has continued through the key sales month of March, with UK new car registrations breaking the 9,000 barrier for the first time.

In total, 9,711 customers bought a 13-plate Skoda in March, up 14.2 per cent on 2012 (8,507), with demand
for the all-new third generation Octavia playing an important role.

The hard work of Skoda's 132-strong UK retailer network in January, February and March means it's also been a record first quarter for the brand. An amazing 15,504 new Skodas have found homes since the start of 2013, up 11.7 per cent when compared with the same period in 2012 (13,878).

Skoda's market share for 2013 so far is 2.6 per cent, another best-ever figure for the end of the first quarter. Demand for Skoda cars last month was impressive across the entire range.

"It's been an unprecedented start to the year for our retailers, and they deserve huge credit for their efforts during an exceptionally busy March. It's clear our entire range is meeting the needs of customers, but it's particularly pleasing to see the all-new Skoda Octavia making a significant contribution after just two weeks on sale," said Alasdair Stewart, Brand Director for Skoda UK.


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