April 18, 2013

Volvo Trucks launches Worldtrucker app for the online driver community

Volvo Trucks has launched an app for the Worldtrucker online community. The smartphone app for iPhone and Android enables truck drivers to connect and share experiences from life on the roads. First to trial the app is celebrity truck driver Lisa Kelly, famous from the TV
series 'Ice Road Truckers' and already a Worldtrucker member.

The Worldtrucker app is designed to make it easier for the more than 20,000+ members of the Worldtrucker community - www.worldtrucker.com - to exchange experiences and expertise with other truck drivers - both in their local community and around the world.

"The app is both an extension of the website and a fantastic social tool for truckers to generate and share content directly from the roads - from photos to handy tips like good rest areas along the roads or recommendations of safe places to park," said Paula Kuhnel, Online Communication Manager at Volvo Trucks.

Among other things, the app contains a GPS-based function that allows truck drivers to record and share their routes on a map. Through TIPs (Trucker Interest Points) drivers can check-in, comment, rate and upload photos from a specific location and then share the information with fellow truckers. Other features include a chat function that helps drivers to find and contact other drivers nearby.

The app, which is seamlessly integrated with the Worldtrucker website, has been developed in direct collaboration with truck drivers, through online surveys on the Worldtrucker site itself and input from truck drivers at truckstops.

"Truck drivers are the experts on life on the road and this app was developed both by them and for them," said Paula Kuhnel.

Among the first to trial the app was celebrity truck driver Lisa Kelly, a Worldtrucker forum member well-known the world over after her participation in the hit TV series 'Ice Road Truckers' and the spin-off series 'IRT: Deadliest Roads'.

"The app will be a great help on the road. You can get tips on where to eat, sleep or stop along the route," said Lisa.

"I like keeping in touch with the trucking community. There are a lot of things that keep truck drivers united and that's what's cool about the Worldtrucker concept. Other truck drivers can understand what you're going through," she added.

The app is free and available for downloading from the App Store or Google Play.


Danny said...


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