April 13, 2013

World's largest Rolls-Royce Motor Cars showroom opens in Shenyang, China

Rolls-Royce Motor Cars officially announced the opening of a new showroom in Shenyang, the capital city of Liaoning Province, China.

Rolls-Royce Motor Cars Shenyang is the sixteenth showroom in China and takes the position of world's largest.

The 1,200 sq m space,
covering two floors, can hold up to five Rolls-Royce models. The Shenyang opening forms part of sustainable growth plans for Rolls-Royce Motor Cars in China.

"Rolls-Royce Motor Cars holds a remarkable 108 year legacy. This year in particular is very special, marking the 10th anniversary of the renaissance of the historic marque at the new Home of Rolls-Royce in Goodwood, England. We are delighted to celebrate such a milestone moment with the opening of the world's largest showroom in the capital city of Shenyang in partnership with Shenyang Hong Lu Ming Zun. This development provides discerning individuals in the region direct access to the world's pinnacle super-luxury marque," said Henrik Wilhelmsmeyer, Regional Director, Rolls-Royce Motor Cars Mainland China.

A Phantom Coupe, coated in midnight blue matched with seashell interior, was unveiled at the opening ceremony. Like other Phantom Series-II models, the coupe features significant improvements in design, drive-train and technology. It also plays host to a number of Bespoke elements such as silver twin coachline and blue seat piping to highlight its dynamic profile.


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