May 03, 2013

Andrew Mallery appointed Marketing Director for Mercedes-Benz Cars

Andrew Mallery has been appointed Marketing Director for Mercedes-Benz Cars, effective from June 3, 2013, taking over from David George who will continue his career with Mercedes-Benz by joining one of its retail partners in the south of England.

In addition
to his new role, Andrew will also retain responsibility for Mercedes-Benz World, the brand experience centre at Brooklands, Surrey. 

"It's a great time for Andrew to move into the role of Marketing Director. In his current position as Commercial Operations Director, he's successfully developed Mercedes-Benz World into a world-class destination for private and corporate visitors as well as overseeing the introduction and expansion of the Mercedes-Benz Driving Academy," said Gary Savage, Managing Director Mercedes-Benz Cars.

"David George's expertise has played a major role in the growth of Passenger Car sales and we look forward to him continuing this great work with our retail partner."

"It's a very exciting time to lead the marketing team. Mercedes-Benz is in the middle of the biggest roll-out of new products in our history - and we're continuing to change the way we market our products and services too. I've got a great team of talented marketeers alongside me, and I'm absolutely certain that we'll create some exceptional work over the coming months and years," Andrew explained.

Marcus Breitschwerdt, President & CEO Mercedes-Benz UK added, "Andrew will lead our excellent marketing colleagues during an exciting transformational time for our Passenger Car business. Andrew brings a wealth of experience in all areas of marketing as well as managing an established team and undoubtedly he will enjoy success in this new role."


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