May 21, 2013

Hyundai Motor commences the 'Trophy Tour' for ICC Champions Trophy 2013

Hyundai Motor India Limited (HMIL), the official partner for International Cricket Council (ICC) hosted an exclusive preview of the ICC Champions Trophy 2013 in Delhi at Ambience Mall, Vasant Kunj. The Trophy Tour will commence from New Delhi and will be followed
by Mumbai and Chennai.

With this initiative, Hyundai embarks the Trophy Tour in New Delhi from May 20-22, Mumbai on May 23-24 and Chennai on May 25. As a part of the trophy tour Hyundai will begin various engagement activities for the cricket fans in India.

To celebrate the spirit and the passion of the ICC Champions Trophy 2013, the fans can come to the malls and SMS - BBH to 5262 and 5 lucky couples from Delhi, Mumbai and Chennai will win an exclusive Champions Dinner with the Champions Trophy. With this activity Hyundai plans to bring the game closer to the cricket fans.

"As the official partner of ICC Champions Trophy 2013, it gives us immense pleasure to organise the 'Trophy Tour' to give our cricket fans firsthand experience. We are confident that Trophy Tour will build excitement for the upcoming tournament and further strengthen Hyundai's association with ICC in a nation where cricket is passion. We are very keen to engage with our customers through exciting activities planned for the coming months," said Nalin Kapoor, Senior General Manager & Group Head, HMIL.

"The initiative taken by Hyundai will provide the followers of the game and supporters of cricket in the three cities with an opportunity to get closer to and feel the thrill of the ICC Champions Trophy 2013. The ICC Champions Trophy is a tournament of the elite in which the world's best cricketers go head to head in a nation versus nation contest. I'm sure the trophy tour in India will ignite the buzz and add to the excitement as 15 matches will be played over 18 days with no team in a position to lose more than one match," said Campbell Jamieson, ICC's General Manager - Commercial.


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