May 30, 2013

Hyundai Motor starts 'First Ball Tour' for ICC Champions Trophy 2013

Hyundai Motor India Limited (HMIL), the official partner for International Cricket Council (ICC), showcased the 'First Ball' for ICC Champions Trophy 2013. Hyundai holds the exclusive rights to showcase the set of Cricket Balls of first match between India and South Africa which
is scheduled on June 6, 2013 at Sophia Gardens, Cardiff, England.

The first ball preview is organised at Hyundai showrooms from May 30 to June 4, 2013 in New Delhi (May 30-June 2), Mumbai (May 30-June 2), Chennai (June 1-2), Kolkata (June 1-2), Dehradun (June 1), Pune (June 3-4), Ahmedabad (June 4), and Chandigarh (June 4). This 'First Ball' showcase was conceptualised to bring together the cricket passionate fans and provide them with an opportunity to celebrate the moments of the ICC Champions Trophy 2013 in England. The representatives from Hyundai will hand over the set of balls to the match umpires prior to the opening match between India and South Africa.

"HMIL is passionate about its association with ICC for all cricketing events as an official partner till 2015. With the showcasing of the 'First Ball' for the ICC Champions Trophy 2013, we aim to reach out to our customers and provide them with an unique experience to connect with the tournament while building up the momentum for the cricketing extravaganza," said Rakesh Srivastava, Sr. Vice-President, Sales and Marketing HMIL.

For Hyundai customers, the 'First Ball' will travel through 8 cities before reaching its final destination in England. The cricket balls will be displayed in specially branded Hyundai cars at Hyundai Showrooms. To add to the excitement among the cricket fans, special activities are being organized at the dealership in each of these cities, which will include games and quizzes on cricket trivia and contests on juggling balls. Further to this, all the fans can pen their thoughts on the cricket balls provided by dealerships and cheer for their favourite teams. All these balls will be collected from all over the country and a mega Hyundai Good Wish Wall will be created  at Hyundai ICC Fan Park in Delhi and smaller replica of wish wall will be showcased at various Fan Parks across the country.


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