May 01, 2013

Infiniti opens its first-ever showroom in Hong Kong

Infiniti has opened its first showroom in Hong Kong. This is the next step in the premium brand's quest to establish a strong presence in Hong Kong. Last year, the company moved its global headquarters to the city, which bridges the western world and Asia and provides
an excellent gateway to China.

Situated in the heart of Hong Kong's commercial district, the showroom, called Infiniti Gallery, is located at G/F Hutchison House, 10 Harcourt Road, Central, Hong Kong.

The showroom was officially opened by Johan de Nysschen, President of Infiniti Motor Company Ltd., and Donald Yip, Chief Executive Officer of Dah Chong Hong Holdings Limited, Infiniti's local automotive dealership partner in Hong Kong.

The event featured an appearance by Jennifer Tse, the renowned Hong Kong model-actress, against the sleek backdrop of Infiniti's much-acclaimed concept car, Essence. Also on display was the FIA Formula One World Championship Constructors' trophy of the Infiniti Red Bull Racing team. DJ EROK of Infiniti Red Bull Racing provided the entertainment for the evening.

For the first time ever in Hong Kong and for one night only, Essence took pride of place at the event. The epitome of the Infiniti brand, Essence, a V6 592 hp luxury hybrid coupe, is known for its distinctive styling, intuitive technology and dramatic performance.

Along with fellow members of the Infiniti concept trilogy, Etherea and Emerg-e, Essence has influenced Infiniti's recent design language including the all-new Infiniti Q50 which made its Asian debut at the recent Shanghai Auto Show.

"As the only premium automotive manufacturer to be headquartered in Hong Kong, I am very pleased that there is now the first Infiniti showroom, the Infiniti Gallery, right here in our home town, itself a uniquely discerning luxury car market," said de Nysschen.

"The opening of Infiniti Gallery is the latest milestone in our global expansion which now extends to 50 markets worldwide. We look forward to welcoming customers to Infiniti Gallery and enabling them to experience our range of premium performance Infiniti vehicles."

"We are honoured to be representing the Infiniti brand in Hong Kong and bringing 'inspired performance' to the discerning luxury car customers of Hong Kong," added Yip.

"The opening of Infiniti Gallery is a significant chapter in the history of Dah Chong Hong Holdings Limited. To have the stunning Essence on display in Hong Kong for an exclusive viewing made the night very special."

"We are confident that Infiniti vehicles, with their definitive styling, performance and craftsmanship will change the way Hong Kong car owners think about premium vehicles."

The new Infiniti Gallery will showcase vehicles from Infiniti's premium model line-up. The showroom will create an ultra-modern, luxurious and sophisticated environment where visitors can experience Infiniti's renowned customer service and attention.


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