May 01, 2013

Mercedes-Benz becomes Global Sponsor of the Masters Tournament

The Augusta National Golf Club announced that Mercedes-Benz will enter into a new worldwide partnership with the Masters, beginning at the 2014 Tournament. Having been an International Partner of the Masters since 2008, Mercedes-Benz will
now become a Global Sponsor, joining AT&T and IBM.

"The Masters is the most prestigious golf tournament in the world. It is a great honour for Mercedes-Benz to now be associated with the Masters Tournament as one of the three Global Sponsors," said Dr. Joachim Schmidt, Executive Vice-President Mercedes-Benz Cars, Sales and Marketing. "The partnership with the Masters Tournament has proven to be the perfect match for us since 2008. Both brands have long-standing traditions and are connected by the passion for perfection."

"No other sport is as fascinating and multi-faceted as golf; a well-balanced combination of absolute athletic perfection and fascination, which is also perfectly reflected by the Mercedes-Benz brand and its values. For this reason we have been engaged in the game of golf since the 1980's," said Lueder Fromm, Head of Global Marketing Communication for Mercedes-Benz Cars. "There is no doubt that the Masters Tournament is one of a kind and fits impeccably to our global golf strategy - The best or nothing. We are looking forward to extending our partnership with Augusta National and the Masters Tournament with great anticipation."


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