May 17, 2013

Mercedes-Benz India launches GL 350 CDI 'Launch Edition' @ Rs. 77.5 lakh

Mercedes-Benz India launched the second generation of the all new GL-Class, reiterating its aggressive product portfolio for the Indian luxury car market. The GL-Class sets new standards in comfort, dynamics, safety, elegance and efficiency. The new GL-Class was
launched in India by the legendary tennis star Boris Becker along with Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, at the brand new Mercedes-Benz Flagship Store in New Delhi.

"2013 is the 'Year of Offensive' for Mercedes-Benz India and we are excited to present the all new GL-Class to our valued customers. Exclusivity and dynamism are two of the most enigmatic features of an ultimate SUV and the GL-Class imbibes both these as it established the SUV image of Mercedes-Benz in India with its launch in 2010. We have already succeeded with the new M-Class and now the introduction of the new GL-Class will further strengthen our dominance in the Luxury Large SUV segment. The GL-Class with its proven off-roading prowess and luxurious appointments exudes the Absolute Supremacy statement during on and off-road situations and is ideal to suit the taste of the growing number of off-roading aficionados in India," said Eberhard Kern.

The level of spaciousness and comfort in the new GL-Class underlines its position as the S-Class among SUVs. The New GL-Class exudes confidence, distinctive and powerful exterior design, exceptional comfort and highest handling dynamics in on and off-road situations. The new GL-Class also comes with a full 360-degree surround camera, another first, from the Mercedes-Benz portfolio.

With the most spacious interior, a benchmark in the Luxury Large SUV segment, the New GL-Class has the easiest front and rear seat access with Easy Entry system on both sides. The daytime LED running lights are integrated into the front bumper. With more enigmatic head and tail lights the GL-Class is more appealing and in line with the new design philosophy. The new sporty unique light-alloy wheels and two piece tail light with LED optic fibre cable adds to the robust appeal of this massive SUV. With its 630-1252-2300 litre boot capacity, the new GL-Class offers maximum flexibility and space. The third row offers ample space to seat full-sized adults comfortably- yet another unique feature of this SUV. The interiors are made of finest materials and a touch of elegance in the design with open pore wood trim, a first time in India makes the new GL-Class even more refreshing to drive. The legendary safety capabilities of Mercedes-Benz are fully incorporated in the new GL-Class. The new GL-Class is enhanced with state of the art technologies of the likes of DSR, ESP, 4ETS, 4Matic, AirmaticC, etc.

"The GL-Class is the cornerstone of achievement for anyone across the world. It is a true blue SUV and the ultimate machine for off-roading. My association with Mercedes-Benz goes back to more than two decades. I identify with the values of the Mercedes-Benz brand - fascination, perfection and responsibility. I enjoy going for off-roading with my family I believe that the GL-Class is a perfect companion on those tracks. It is my pleasure to be a part of the launch of this majestic vehicle, here in India," said Boris Becker.

The New GL-Class is truly a class apart for the 14.8 per cent lower fuel consumption. The ECO start-stop feature reduces fuel consumption and emissions by automatically switching off the engine in life in traffic. The V6 diesel has options like the Airmatic package for better ride control which helps in getting over the toughest of roads and worst terrains. With integrated Parktronic the vehicle can warn difficult to detect obstacles in front of and behind the vehicle and helps the driver when searching for a suitable parking space for parallel parking, and support him through active steering when parking. Besides ruling the roads the new GL-Class also gives the best view of the sky as it comes with the panoramic sunroof including a sunroof even for the third row of passengers, creating a larger transparent area and brighter interior. The vehicle also features latest multimedia Comand like the Bluetooth interface with hands-free function, 7-inch colour display with TFT technology as well as Internet browser and GPS.

Mercedes-Benz always gives prime importance to safety and the new GL-Class with the Pre-Safe ensures that vehicle reacts and prepares itself before any possible collision and with nine airbags it is one of the safest vehicles for the tumultuous off-roading, city and highway rides. The Attention Assist helps the driver as soon as it detects signs of drowsiness on longer trips by continuously monitoring over 72 different parameters of driving behavior while there is an additional 'Crosswind assist' as further assistance to driver support.

The new GL is available with the optimized, upgraded V6 diesel engine. The powerful off-roader is unrivalled in its segment with its variety and innovations. The 2,987 cc engine produces 619 nm of torque @ 1,600-2,400 and a power 190/258 @ 3,600 rpm. The robust engine coupled with 7G-Tronic Plus automatic transmission offers high level of responsiveness wherein the car can reach 0-100 kmph is reached in 7.9 seconds, with the top speed at 220 km/hr making the new GL 350 CDI impressive in every aspect.

The new GL-Class is immediately recognisable as a sports utility vehicle on account of its styling, which is brimming with character. It combines expressive design and high-class appeal to create a powerful presence. It is a forward-looking interpretation of a sophisticated SUV. With the length of 5,120 mm (+32 mm), width of 1,934 mm (+4 mm) and height of 1,840 mm (+10 mm) the new GL is longer, wider and taller than its predecessor, and looks even more impressive. The self-assured muscular radiator grill with the Three Pointed Star oozes confidence and road presence to the optimum level.

The debut of the new GL will be as the 'Launch Edition'. This limited edition variant will be offered as fully imported car and will have additional features like AMG body styling comprising front and rear apron painted in body colors, 21-inch AMG 5 twin-spoke light-alloy, aluminium finish running boards with LED illumination and flared wheel arches. Other specialties of the 'Launch Edition' will be Designo Exclusive Package, which takes the vehicle's high-quality look and feel to a new level of exclusivity. The enrichment includes AMG sports seats and rear seats featuring upholstery in designo leather, upper and lower dashboard sections and door beltlines in design leather, heated front seats, design headlining in Dinimica black. The 'Launch Edition' will also have heated seats, and temperature controlled cup holders.

The GL 350 CDI 4Matic will be available at Rs. 77.50 lakh (ex-showroom Delhi).


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