June 11, 2013

Chevrolet signs with United States Soccer Federation

Chevrolet and the United States Soccer Federation announced a three-year sponsorship deal that makes Chevrolet the Official Partner of US Soccer and helps the brand leverage the sport's surging popularity in the US, where a soccer player lives in 30
per cent of households.

"As fans well know, soccer is much more than the world's favorite sport; it's a communal experience and way of life," said Molly Peck, Director of Chevrolet Advertising and Sales Promotions.

"Our new US Soccer partnership complements Chevrolet's Global Soccer footprint that includes Manchester United and One World Futbol Project sponsorships. By bringing our customers closer to these initiatives, we'll share the love of soccer all over the world, whether it's parents driving youngsters to a Chevy Youth Soccer team practice, transforming the lives of children around the world through the power of play, to cheering on favorite teams at the FIFA World Cup next year in Brazil."

US Soccer, which is celebrating its first 100 years throughout 2013, is the governing body of all forms of soccer in the country and manages numerous teams that compete globally and regionally year-round, including the US National Men's and Women's Teams, Youth National Teams, Men's and Women's Olympic teams and the Development Academy with 80 elite youth clubs throughout the US. Its sanctioning authority strengthens the grassroots Chevy Youth Soccer program, which involves nearly 1,000 dealers and 850,000 youth throughout the US.

"Chevrolet has an impressive history as a global brand and we're excited to begin this partnership," said Sunil Gulati, US Soccer President. "We are looking forward to working closely with such a committed and supportive company across all of our National Teams, especially our Youth National Teams and Development Academy."

The US Soccer partnership was developed and finalised between Chevrolet and Soccer United Marketing.

Through the Founding Sponsorship of One World Futbol Project, Chevrolet is donating 1.5-million virtually indestructible One World Futbols to youth in war-stricken zones, refugee camps, disaster areas, and underprivileged communities around the world. The One World Futbol never goes flat and never needs a pump, even when punctured, providing endless play to children who need it most.


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