General Motors appoints Alicia Boler-Davis as Senior Vice-President, Global Quality and Global Customer Experience

General Motors announced the appointment of Alicia Boler-Davis to Senior Vice-President, Global Quality and Global Customer Experience, expanding her customer experience role from a US position to oversee the rest of the world where GM does business.

The expansion
of Boler-Davis' responsibilities to includethe global customer experience continues GM's efforts to transform itself into a customer-centric organization committed to providing the best overall customer experience in the automotive industry.

In her new role, effective July 1, Boler-Davis reports to GM Chairman and CEO Dan Akerson. She will also be a member of GM's Executive Operations Committee.

"Alicia Boler-Davis is a proven leader whose diverse experiences in manufacturing, product developmentand customer experience give her a unique insight into customer expectations," said Akerson. "She will lead a company wide, global approach to infusing the voice of the customer into everything we do."

Before being named Vice-President, Global Quality and U.S. Customer Experience, Boler-Davis was Plant Manager of the Orion Assembly and Pontiac Stamping plants in Michigan. Boler-Davis joined GM in 1994 and has served in various engineering and manufacturing leadership positions, including vehicle line director/vehicle chief engineer, small car; plant manager for Lansing's Consolidated Operations and Arlington Assembly. She earned a bachelor's degree in chemical engineering from Northwestern University and a master's degree in engineering from Rensselaer Polytechnic Institute.

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