June 14, 2013

McLaren and Forza Motorsport 5 collaboration will give competition winner the ride of a lifetime

McLaren Automotive has teamed up with Xbox to offer one of the best seats of the summer at the 2013 Festival of Speed - the passenger seat of the McLaren P1 while it makes its global dynamic debut at the world famous event.

One lucky competition winner will be given
the chance to experience the famous Goodwood Hill course, and be part of the McLaren 50th anniversary celebrations as a passenger in the McLaren P1. The competition is offered through a collaboration with Turn 10 Studios, a subsidiary of Microsoft Studios, and follows the recent announcement of the Xbox One console which saw the reveal of the McLaren P1 as the cover star for the forthcoming Forza Motorsport 5.

"This is an exciting time for both McLaren and Microsoft, with both brands launching true game-changers on to the market in the shape of the McLaren P1 and Forza Motorsport 5 on the Xbox One. We share key values, employ cutting-edge technologies and both strive to innovate through groundbreaking methods. The McLaren P1 is the culmination of 50 years of race-winning technology and expertise, and is the perfect fit as the 'hero' for the latest edition of the highest-rated racing franchise of the past 10 years," said Greg Levine, Sales and Marketing Director, McLaren Automotive.


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