June 06, 2013

Mercedes-Benz Cars announces personnel change in sales and marketing

Anders-Sundt Jensen (51) is to become the new Head of Global Sales Development (GSD) at Daimler AG. He will succeed to Roman Fischer (58), who is to take early retirement at his own request. Jensen will be succeeded as Head of Brand Communications
Mercedes-Benz Cars (BC) as of August 1, 2013 by Dr. Jens Thiemer (41). Both persons will continue to report to Dr. Joachim Schmidt, Executive Vice-President Mercedes-Benz Cars, Sales and Marketing.

"Anders-Sundt Jensen has effectively pushed forward with modernizing the Mercedes-Benz brand and has made a major contribution to the successful market launch of our new compact models. In order to address new target groups, he has significantly expanded our digital activities and has given the Mercedes-Benz brand a more modern appeal with the addition of new formats. In addition, he has further enhanced the recognition value of our brand internationally. With him at the top, Global Sales Development is in good hands," stated Dr. Joachim Schmidt.

"We are delighted that his successor will be Jens Thiemer, a proven expert for strategic and operational brand management who also has many years of experience at Daimler," continued Dr. Schmidt.

The area of Global Sales Development is responsible for the worldwide planning and implementation of sales policy across all of Daimler's divisions. Its tasks include the selection of sales channels and sales partners, the qualification of dealership staff and customer relations management. Furthermore, the presidents of the small and medium-sized sales companies in Europe and South Korea report directly to the Head of GSD.

The area of Brand Communications is responsible for the internal and external marketing communication of the Mercedes-Benz brand on the basis of brand positioning, and for a uniform brand image around the world. The tasks of BC include strategic brand management as well as the worldwide planning, implementation and management of all communication activities and advertising strategies - for the individual model series and for overall brand topics.

Anders-Sundt Jensen has held various management positions at the Daimler Group since 1989. Among other things, he has been responsible for the sales strategy of Mercedes-Benz Cars, product management for the A-class and C-class series, and was President and CEO of the sales companies DaimlerChrysler Denmark and DaimlerChrysler Sweden from 2000 until 2004. As of 2005, he was in charge of sales and marketing at smart; as of early 2007, he was responsible in that function also for brand management at smart until he took over as Head of Brand Communication Mercedes-Benz Cars in late 2008.

Dr. Jens Thiemer is a partner at the communications consultancy CNC - Communications & Network Consulting AG, where he is in charge of international rebranding and marketing practice. Before joining CNC, Thiemer had held various management positions at Daimler AG over a period of nine years, including head of global marketing communication strategy and brand communication retail. Thiemer studied business administration at the Universities of Trier and Stirling, Scotland, and wrote his doctoral thesis at the University of Kassel on the subject of innovative automotive brand management.


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