June 06, 2013

Tata Motors launches 'Tata Motors Prolife' for commercial vehicle customers

On the occasion of World Environment Day, Tata Motors has launched 'Tata Motors Prolife' a customer-focused service programme to recondition engine long blocks, aggregates, parts to ensure quality reconditioning which will result in superior performance
of the vehicle. This new service programme will help extend life of aggregates using reduced quantity of materials than required for a new part/aggregate. Key benefits of reconditioned parts are high up-time, low cost-of-ownership and contribution to a sustainable environment.

"With an objective to provide our customers with utmost service support, we have started this unique service programme. It is our endeavour to always offer first-in-class service initiatives which add value. This programme will ensure quality reconditioning and reduction in down time of commercial vehicles for reconditioning and will result in low cost-of-ownership and superior performance. We want to enhance our after-market experience levels. They should be excellent, not only on the pocket, but across our chain. We are bringing in enhancements with equipment, manpower and processes for fast service and we are sure that customers will see true value in such initiatives." said Ravindra Pisharody, Executive Director, Commercial Vehicles, Tata Motors.

Tata Motors has established two full-fledged facilities for engine long block reconditioning in Lucknow and Coimbatore, which will cater to customer requirements. Both these facilities recondition more than 19,000 engine long blocks, in a year and also recondition various other parts of Tata commercial vehicles.


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