July 13, 2013

Mara Hoffman receives 'Mercedes-Benz Presents' title

Mara Hoffman, the designer known for her originality of designs and fearless approach to print and color, receives the distinguished title of 'Mercedes-Benz Presents' designer this season. Hoffman will showcase her collection alongside over thirty of the industry's most
influential swimwear designers during Mercedes-Benz Fashion Week Swim at The Raleigh Hotel in Miami Beach.

The 'Mercedes-Benz Presents' program recognizes one designer each season showing at Mercedes-Benz Fashion Week Swim that demonstrates dedication to the use of quality materials, unique style and innovative design. Mara Hoffman joins a prestigious list of past 'Mercedes-Benz Presents' designers including Vitamin A, Red Carter, Trina Turk, and LUXE by Lisa Vogel.

"Mara Hoffman is one of the most prestigious swimwear designers in the industry and we are honored to welcome her into the 'Mercedes-Benz Presents' program, which continues to support the swimwear industry globally," said Stephanie Zimmer, Manager of Brand Experience Marketing for Mercedes-Benz USA.  "Mara's unique prints are unmistakable and evoke a very spirited, playful attitude much like our 2014 E-class Cabriolet debuting this season."

For the first time, Mara Hoffman will debut a print design from her runway collection as the paint finish on the 2014 E-elass Cabriolet during Mercedes-Benz Fashion Week Swim. The wrapped E-class Cabriolet will be stopping by South Beach hot spots to give out invitations to runway shows at Mercedes-Benz Fashion Week Swim. The one-of-a-kind print will also debut on a unique fashion item designed exclusively by Hoffman and will be on sale at Alchemist fashion boutique in Miami.

"It was a dream come true to see one of my designed prints as the paint finish on a Mercedes-Benz convertible," said Mara Hoffman. "I am sincerely honored to have been selected as the 'Mercedes-Benz Presents' designer and I cannot wait to kick-off all of the festivities this season has in store."

Mercedes-Benz Fashion Week Swim will take place in Miami Beach, Florida at The Raleigh from July 18-23, 2013. Designers presenting their 2014 collections include - Agua Bendita, Poko Pano, Dolores Cortés, Suboo, Beach Bunny, Nicolita, Aqua Di Lara, Mara Hoffman Swim, Vix Paula Hermanny, Cm Cia.Marĺtima, Nanette Lepore, Oakley, Bcbgeneration, Gottex, L*Space by Monica Wise, A.Z Araujo, Luli Fama, Caffé Wwimwear, Maaji swimwear, Sauvage, Zingara Swimwear, Naïla, 6 Shore Road, A.Ché Swim, Aguaclara, Aquarella Swimwear, Caitlin Kelly Swimwear and Minimale Animale.


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